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Brand film and motion identity for 'Z Cũng Viết' — a creative writing platform redefining how Vietnamese youth engage with literature and self-expression through short-form video.
'Z Cũng Viết' is a creative writing community that empowers youth self-expression.
We built a typographic-first kinetic motion identity for their launch campaign, where the unique characters and shapes of the Vietnamese language are elevated to main visual elements in a series of social brand films. This strategy allowed the brand content to pierce through fast mobile social feeds.
Constructed a custom typographical animation engine for the brand films.
By treating Vietnamese accents, hooks, and letterforms as independent physical objects, we created a high-impact, rhythmic editorial animation sequence.
Developed and produced storyboards that balanced narrative pacing, prose reading speed, and high-contrast visuals.
The resulting compositions deliver high message retention across fast-scrolling mobile social feeds.
* All design system configurations and source interactions are dynamically processed in-browser.
