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End-to-end creative direction, brand identity, campaign motion design, and photography for a social communication campaign promoting writing as a tool for mental health.
Full visual language designed from scratch. Incorporates logo variations, a curated tech-luxe color palette, and bespoke typography systems to elevate the campaign's visual presence, giving it ample room first.
Z Cũng Viết was a social communication campaign making the case for writing as a tool for mental health. I led brand design, creative direction, and media production end-to-end — wrote the brief, then executed against it.
It's the project where I had the most creative ownership, and probably the one that best reflects how I think about design when no one's handed me a direction.
Campaign motion graphics and photography assets. Full-width motion design pieces combined with campaign photography optimized for storytelling and narrative engagement.
* All design system configurations and source interactions are dynamically processed in-browser.
