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ASO design, paid channel performance ads, AI UGC content generation, and lightweight in-app motion across five mobile applications.
Defrasoft published and monetised mobile apps. I was the only designer across five products, handling ASO design, performance ads, AI UGC, and Rive/Lottie in-app animations.
The work here was less about craft per piece and more about judgment at volume — knowing when something was good enough to ship and when it needed another pass.
High-energy performance ad built for paid acquisition channels, designed to hook attention immediately and drive downloads.
Built for light file sizes and clean developer handoff. State logic was part of the design, not an afterthought. Animations are optimized for mobile performance and responsive rendering.
High-volume creative for paid channels and app stores. Directed and generated AI-driven user-generated content alongside traditional ad formats, designed within device frames for app store optimization.
* All design system configurations and source interactions are dynamically processed in-browser.
