Rebranding, motion assets, 3D systems, interactive front-end concepts, and day-to-day creative during Herond's transition to an agentic rewards-focused browser model.
Herond was rebranding when I joined — new visual direction, tight timelines, a lot of ground to cover. I sat across motion, 3D, front-end, and day-to-day marketing creative. Not because the role was defined that way, but because that's what was needed.
Hero animation showcase for the landing page. Built to work as both a cinematic product showcase and a functional UI explainer, taking the project from storyboard to final render.
High-fidelity static renders created for the app's onboarding flow, maintaining visual styling under a unified direction.
The Orb sits at the centre of Herond's rewards system. I took it from ideation to final look solo, ensuring it felt rewarding while remaining coherent with a brand that was still being defined. Hover over the frames on the right to see the design progression from rough sketch to final 3D look.
* All design system configurations and source interactions are dynamically processed in-browser.